In The Black was born from a conversation. A conversation between two entrepreneurs—both moms, both creatives, both figuring out how to thrive in business without losing ourselves in the process.
I’m Janelle Jones, a digital marketing strategist, and my co-host is Tre’elle Tolbert, a branding and marketing expert. Together, we’re here to give you the real—no fluff, no hype, just honest, transparent conversations about entrepreneurship, motherhood, and what it really takes to build a profitable business.
Why We Created In The Black
We realized something was missing in the online business world. Too often, the conversation is all about how to scale to six figures in six months, but the truth is that success isn’t overnight, scaling isn’t always linear, and balance is a myth—but the structure is real.
We wanted to create a space where entrepreneurs can have honest conversations about what’s happening behind the scenes. The highs, the lows, the wins, the lessons, the setbacks, and the strategies that work.
Our Stories: Two Different Paths, One Common Goal
We both took different paths to get here, but one thing remains the same: entrepreneurship gave us freedom.
Janelle’s Story:
“I had one corporate job in my entire life. At 19, I worked for a major bank. By 21, I was so stressed I was literally having a full medical breakdown. I quit, launched my tutoring agency, scaled it to six figures, and never looked back. Entrepreneurship equals freedom for me.”
Tre’elle’s Story:
“I was in the Navy for eight years. When I transitioned into the civilian world, I realized real quick—out here, nothing is given, but created. My creativity was always calling, so I built a brand from scratch, turned my skills into a profitable business, and mastered branding and digital marketing along the way.”
No two journeys are the same, but one thing we both know is that building wealth, freedom, and success requires strategy, mindset, and action.
What In The Black Means
Being in the black means profitability. It’s a term from accounting, but for us, it’s about more than just numbers—it’s about staying in a position of growth, security, and financial independence.
We’re here to have raw, unfiltered conversations about staying profitable, balancing life and business, and building something that lasts.
What You Can Expect
- Real talk about entrepreneurship, branding, and marketing
- No hype, no gimmicks—just proven strategies that work
- Motherhood, work-life balance, and what it takes to juggle it all
- The truth about the wins and the struggles
- Actionable takeaways (Power Plays) to move your business forward
Power Play: Your Story is Your Brand
We just told our stories. Now it’s your turn.
Your challenge: Tell your story.
Answer these questions:
- Who are you?
- What do you do?
- Why do you do it?
- How did you get here?
People connect with authenticity. Your story is your brand. Your brand is your story.
Stop hiding. Stop overthinking. Just start sharing.
Ready to Go Deeper
Join the community and get exclusive insights, resources, and unfiltered conversations about business, branding, and wealth-building.
Get the fundamental strategies we use to stay In The Black.
Subscribe now and be part of the movement.
Let’s Connect
Follow Janelle: Instagram | LinkedIn
Follow Tre’elle: Instagram | LinkedIn
Have a topic you want us to cover? Drop it in the comments. Let’s build together.
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